Fujifilm's X Series made accessible

As a photography enthusiast, Fujifilm X Series cameras hold an undeniable appeal for me. I got to try out the X100F, and of course I loved it. But since I already own a few decent cameras, I haven't yet been able to justify the expense of adding one of these beauties to my collection. Enter the X-T100, an affordable X Series camera that shares some key features with higher-end Fujifilm models. I did a double-take when I saw the price (and I might have done a little happy dance too).

Great performance for stills and video

The X-T100's 24.2-megapixel APS-C sized sensor and speedy processing engine combine to give your photos and videos high-quality color reproduction with high ISO sensitivity and low noise. The camera's 91-point phase detection autofocus system with Face and Eye Detection is great at tracking moving subjects. You can record video in 4K or Full HD resolution, and there's even an external microphone input so you can capture high-quality audio.

Experience the real joy in making photographs

The more in-tune you feel with your camera, the better your photos and videos will be. Personally, I want my camera to feel like an extension of my own eye. And I find Fujifilm cameras offer a seamless, intuitive experience in this regard — more so even than some of the higher-end DSLRs I've tried.

The X-T100's top-plate dials make it easy to adjust settings without having to take your eye off the scene. Its bright OLED electronic viewfinder can display all your settings and show you what your final image will look like, so you can stay focused on your subject.

If you prefer framing your shots on the back of your camera, the X-T100's 3-way tilting touchscreen offers an equally intuitive experience, similar to shooting with a phone camera.

Awesome color reproduction

As a renowned manufacturer of color and black-and-white films for over 80 years, the folks at Fujifilm have a deep understanding of the role color plays in creating memorable photos. The X-T100's 11 different film simulation modes — including the popular Provia and Velvia film types — let you use different color tones and gradations to add texture, depth, and atmosphere to your photos and videos.

Great starter lens included

The included 15-45mm Fujinon zoom lens is great for all kinds of shooting situations. It's lightweight, quick to focus, and super-quiet — perfect for still photography and video. Built-in Optical Image Stabilization (OIS) helps you capture blur-free photos and shake-free videos, while specialized lens elements contribute to high-resolution image quality.